Is Digital Marketing A Good Career? Career in Digital marketing is a wide field and there are plenty of routes that you can go down if you engage in it. If you want to learn something every day, you can even move up the ranks and become a manager. Because the internet is integrating with our daily lives at lightning speed, digital marketing is considered a money-making career option with massive potential.

what is the purpose of digital marketing?

Digital marketing lets you communicate with your customers in real-time. More importantly, it lets them communicate with you. Think about your social media strategy. It’s great when your target audience sees your latest post, but it’s even better when they comment on it or share it.

The role of digital marketing is to help you garner new traffic, leads, and sales for your business by reaching people looking for your products and services.

Is digital marketing a good career?

Digital marketing is a great career. This field never existed 60 years ago. The internet revolutionizes the way we communicate. But also how businesses can sell their products and services to the right people.

More businesses = more digital marketers… 

The internet is always growing, which means digital marketers are always relevant and in demand. 

Now to the good part.

Is digital marketing a good career You don’t have to wait to become a digital marketer. You can begin learning the skills that make successful marketers today through a Digital Marketing Course on Zenati. Working on real marketing projects under the guidance of a mentor gives you the leg up on other job candidates.

The different types of digital marketing

  1. Content marketing
  2. Search engine marketing
  3. Mobile marketing
  4. Social media marketing
  5. Email marketing
  6. Influencer marketing
  7. Affiliate marketing
  8. Video marketing

Let’s take a look at the top 10 types of digital marketing.

1. Content marketing

Content marketing involves creating and distributing content—text, pictures, multimedia— that adds value for your audience, instead of just broadcasting an advertising message.

Content marketing is a great approach for people who enjoy writing and/or video and audio production. But as with digital marketing in general, it also calls for strong strategic and analytic skills.

2. Search Engine Marketing

 Search engine marketing, or SEM is a highly virtual way to increase your ranking on search engines like Google, and attract qualified traffic to your website.

Search engine marketing includes all the tools, techniques, and strategies that help optimize the visibility of websites and web pages in search engines such as Google and other, similar sites.

3. Mobile Marketing

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

Mobile marketing is a way to promote products or services through mobile devices. With this strategy, target consumers access location and time-sensitive customized content that promotes certain products, services, or ideas.

4. Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.

The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

5. Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email.

Email marketing is the act of sending promotional messages to people in mass quantities.

6. Influencer Marketing

Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field.

Influencers are someone (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat, or other online channels.

7. Affiliate Marketing

Affiliate marketing is where you promote another company’s product or service in return for a commission on the sales you generate. Commissions are typically a percentage of the sale price, but can occasionally be a fixed amount.

It’s similar to a salesperson earning a commission, except you don’t work for the company. Instead, it’s like earning a reward for sending a new customer to the company.

8. Video Marketing

Video marketing is the practice of planning, creating, editing, publishing, and promoting video content in an effort to promote a brand, business, or product.

Video marketing is the use of video to raise awareness, create engagement, and drive sales.

Reason To Choose To Digital Marketing As a Career

No specific education required

There is no specific educational degree as a requirement to pursue digital marketing as a career.

Digital marketing has its terms and rules which are either taught by institutes that have come up across the country in recent years otherwise, the internet is a good source to understand the basics of digital marketing.

Freelance Opportunities

Another reason to pursue a digital marketing career as a mainstream profession is that it allows one to work as a freelancer offering digital marketing services.

A digital marketing career doesn’t offer jobs only, but one can start freelancing as their digital marketing career also.


Overall digital marketing is a nice career that requires a lot of hustle and hard work. This career is only for those who are passionate about digitally marketing things. It is recommended to learn the marketing practices through certification courses offered by various institutes across the country which would help in grabbing opportunities.

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