Internet marketing, also known as online marketing, is a subset of digital marketing. Essentially, internet marketing is any form of marketing that requires a Wi-Fi connection. The most common channels are social media marketing, such as Facebook or Instagram ads, search engine optimization or SEO, content marketing, email marketing, and web development. These should look familiar to you as they are all forms of digital marketing!
Digital Marketing vs Internet marketing: The definitions
Digital marketing and Internet marketing are remarkably similar, but they do differ slightly. Let’s look at the definition of these two terms.
Digital Marketing is a broad term that describes a set of marketing strategies that use digital channels to promote your products or services. This term is an umbrella term that describes anything that uses a digital platform for marketing your business, from social media platforms to TV ads. Digital marketing ads aren’t limited to the web.
Internet marketing, also known as online marketing, is a subset of digital marketing that includes strategies you use to market yourself online. To qualify as an Internet marketing strategy, it must require the Internet to work and connect with leads. Internet marketing focuses on building a presence on the web.
Digital Marketing vs Internet marketing: what’s the difference?
The main differences between digital and online marketing services are in their technicalities. The term ‘digital marketing’ is used for marketing strategies that use digital services such as social media platforms or TV ads to promote products or services. This means that digital marketing is not limited to just the internet.
On the other hand, internet marketing is within the umbrella of digital marketing and involves having a presence online. Online marketing services leverage digital channels and are exclusively carried out via the internet. To get your message in front of your target audience you will want to focus on using online marketing services such as paid social media ads, search engines, and web design.
Here are a few services that only fall under digital marketing:
- TV ads
- Digital billboards
- Radio spots
- SMS texts
Strategies that fall under both digital marketing and internet marketing are:
- Content marketing
- Web design
- Email marketing
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Digital Marketing vs Internet marketing: Finding overlapping strategies
Instead of focusing on digital marketing vs internet marketing or Internet marketing, it’s time to focus on Internet marketing and digital marketing. Let’s look at four strategies you can use.
1. Search engine optimization (SEO)
When you look at digital marketing vs internet marketing, you’ll find that is a strategy that Search engine optimization (SEO) falls under both categories. SEO is a strategy that focuses on boosting your rankings in the search results to help you drive more relevant traffic to your page. With so many people conducting searches every day, it’s critical to invest in SEO to help you reach more qualified leads.
Here are some key components of creating an effective SEO strategy:
Integrating relevant key terms:
Keywords trigger your site to appear in search results. If you want to reach people looking for your business, you must choose the right, industry-specific terms to drive traffic. As a rule of thumb, you’ll want to stick to long-tail keywords, which contain three or more words, to ensure you’re driving traffic interested in your business.
Improve your site’s load time:
Users want information fast, and search engines want to deliver it to them quickly. To improve your site’s load time, check Google Pagespeed Insights to see how quickly your site loads and where you can improve it. You can also invest in page speed services to have an expert optimize your site for you.
Make your site mobile-friendly:
Since Google moved towards mobile-first indexing, which takes your mobile site into account with your rankings, you need to ensure your site is mobile-friendly. Use Google’s Mobile-Friendly Test to figure out if your site is mobile-friendly. If not, you can utilize responsive design to help you create a mobile-friendly site.
2. Pay-per-click (PPC) advertising
Another Internet marketing and digital marketing strategy is Pay-Per-Click(PPC) advertising. PPC ads appear at the top of the search results and have a tag with the word “ad.”
PPC ads will help you drive more qualified leads that convert. With paid visitors being 50% more likely to convert than an organic visitor, it’s a great strategy for helping you grow.
3. Content marketing
When you look at digital marketing vs Internet marketing, you’ll find that content marketing is another strategy that both share. Content marketing is the process of sharing your knowledge with your audience to drive them to your site. Content comes in numerous formats, including:
- And more
Content is great for Internet marketing and digital marketing strategies because it enables you to build yourself as an authority in your field, drive traffic to your page, and increase brand recognition.
4. Email marketing
Another great Internet marketing and digital marketing strategy is Email Marketing. Email marketing enables you to send content directly to interested leads. From promotional emails to links to blogs, you can send a variety of content to your audience.
There is little difference between digital and online marketing. Online marketing is simply a subset of digital marketing and refers to content delivered via the Internet, while digital marketing refers to any marketing that exists on electronic devices.Companies should advertise through a variety of mediums, but keep an eye out for trends social media is the dominant form of marketing today using PPC models to get quick results.